What is Maleness and Femaleness?

There's no need to rip out the front page when I say that we live in a gendered society. And even though we are more than 100 years past the events most often associated with the start of the Women's Rights Movement and about 50 years from the start of second wave feminism, gendering all things in life is, unfortunately alive and well.

As a male, I sometimes forget just how gendered society is and on the occasion that I do forget, it's usually something like the image for this week's cover of Life & Style magazine that slaps me back into reality. In the interest of framing, Life & Style is not The New Yorker. But with a circulation of nearly 500,000, it is certainly worth taking seriously from a media message dissemination perspective (not to mention the millions of people who at least see the headline as they are checking out at the grocery store).

This article is particularly egregious by implying that there are things that are uniquely male and those that are uniquely female -- namely haircuts. Or more to the point, it seems that the editors of Life & Style are implying that short hair equals masculine. While it extends far beyond the issue of race, the trailer from Chris Rock's film Good Hair, provides a great example of how hair is constructed as feminine.



Certainly, from a Marxist perspective one can look at hair as a capitalist endeavor that lines the pockets of beauticians and manufacturers (bourgeoisie) who specialize in hair extensions and weaves while simultaneously exploiting those (proletariat) women in other countries who sometimes cut their hair for religious reasons only to have it sold/used for capitalist reasons. And let's be clear, women of all races and ethnicities participate in this marketplace.

But beyond that, our society is set us as a host of binaries that always privilege one binary over the other: Men/Women. Heterosexual/Homosexual. White/Black. These binaries help us to frame things where we define things by what they are not. In other words, a woman is not a man or a homosexual is not heterosexual -- effectively setting up those things that are "not" as somehow deviant or less than the thing to which they are being compared.

So, why is Shiloh Jolie-Pitt considered less female because she has shorter hair? Why can't she rock a pair of jeans and a polo without having her "girlness" called into question? And most importantly, why would Life & Style question whether or not her (and her parent's) refusal to wholeheartedly adapt to gender norms might somehow harm her?

Certainly, Life & Style knows that news about Angelina Jolie and Brad Pitt sells magazines, but they also have to be aware that they are helping to brainwash a nation of people into believing that by wearing certain things, or looking a certain way you are able (and rightly should) perform gender. And as icing on the cake, Life & Style also have a story about how Vienna "tricked" Jake on The Bachelor positioning her as cunning and sneaky -- but that's another conversation altogether.