Wednesday, March 17, 2010

Whose Fat is it Anyway?

I've listened to the debate over childhood obesity with interest. I've been interested because I am conflicted about how I really feel about the solutions that have been posited about "curing" childhood obesity.

My immediate "go to" is that parents need to take responsibility for what their children are putting into their mouths (and bodies) most of the time. Sure, kids are going to eat junk at school (and trade away or throw away the healthy options packed in their lunches), but parents can control what their children eat for breakfast and dinner. Parents also have the ability to limit what food they bring into the home because they buy it. I know that the counter argument here is that parents are busy and more homes than ever are run either by a single parent or two working parents. I grew up with two working parents as well. And you know what they did? On Sunday, they cooked for the whole week. That's what refrigerators and freezers are for. That's not to say that we didn't have junk food and fast food, but it was eaten in moderation. But we also were forced to go outside and play, which got us doing some kind of physical activity rather than sitting in front of a computer or game console for hours on end.

In other words, the media (and the Obama administration) are making the food manufacturers the evil bandit in this scenario. Which is not to say that the food manufacturers don't have some culpability but the last time I checked we were free to make choices about the foods that we eat. That was one of the thrusts behind giving more information on food labels (including fast food), so that we had the information about what we were putting into our bodies and could make decisions based on those labels. But the bottom line is that Coke, Frito Lay, McDonald's and all the other businesses that make junk food are publicly traded companies. If we stop buying, they stop making because they're all about making money and making their shareholders happy.

Taxing us into allegedly not wanting to purchase fattier foods is a lame idea as well. While it may have an impact, my hypothesis is that it'll largely affect lower income people who perhaps won't be able to afford to buy these fattier foods. So, we'll have a slew of higher income level obese people? What does that really help? But as we have seen with cigarettes, higher prices/taxes haven't really stopped people from smoking. In Chicago, when the tax on cigarettes was raised, many smokers drove to Indiana to "stock up" where the tax on cigarettes was not as high.

I think the real solution is to make healthier eating more affordable and accessible. I am grateful that I can afford to make healthier eating decisions, but I pay for the decision I make. Whenever I go to a healthier grocery store like Trader Joe's, Sprouts, or Central Market, I pay more. A bag of fruit is oftentimes more expensive than a bag of chips. A gallon of water is often the same price as a 2-liter of soda. The price of ground turkey escalates as the amount of fat decreases, which is more expensive than buying ground chuck or ground beef. A bag of almonds (with their anticarcinogen properties) is more expensive than a bag of candy. Trader Joe's, Sprouts, Central Market and other health food stores are often located in the tonier neighborhoods and communities -- and for good reason. The residents of those tonier parts of town can afford to shop there while if a person with less economic resources wants to shop there, there are the added costs of travel as well as the physical expense of buying the food. So, for many, it's cost prohibitive. That is not to say that the Dominick's, Randall's, Jewel's and Kroger's of the world don't offer healthier eating choices. But the fact is, it'll cost more. So, let's focus on that disparity and perhaps when healthier eating choices are more affordable, then people will chose that as an option more frequently than they do now.

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