Sex and the Singing: American Idol and Gender

The real competition portion of American Idol starts tonight. As such, there has (for whatever reason) been a blitz of American Idol judges giving interviews about the show. One such interview was Randy Jackson appearing on the Ellen Degeneres Show. And while the interview was fairly inane one comment he made struck me: he said that they (the judges) wanted a girl to win this year. (Skip ahead to 1:50 in the video below)

And when you think about him favoring a girl to win and why he might say that, one only has to look at American Idol's track record. As Jon Caramanica points out in his New York Times piece, Idol's track record as a bonafide star-making machine has been spotty at best with Kelly Clarkson and Carrie Underwood the only winners who have emerged as real music stars. Other Idol successes include Chris Daughtry and Jennifer Hudson (although her singing success has been eclipsed by her success as an actress). So, it's really no wonder that Randy Jackson wants a girl to win (and my guess is that he'd like a white girl to win since Idol's success with girls of color has not been stellar either; see Fantasia and Jordin Sparks).

Arguably, American Idol has become less of a singing contest and more of a vehicle for exposure, thanks in large part to contestants who haven't even cracked the top 24 (or 36) like William Hung and General Larry Platt, but most damaging have been Chris Daughtry and Jennifer Hudson who finished seventh and fourth respectively -- who proved that you don't have to be named the next American Idol in order to achieve success. Jennifer Hudson went on to win almost every acting award imaginable for her role in Dreamgirls and Chris Daughtry, as front man of the band Daughtry, was one of the most successful artists of 2007.

With those two glaring exceptions to the rule and other Idol winners (and runner-ups) being dropped from their labels and heading to Broadway (Fantasia in The Color Purple, Ruben Studdard in Ain't Misbehavin', Diana DiGarmo in a host of Broadway productions, and Taylor Hicks in Grease) it makes sense that Idol would want to try to capture any remaining music industry cred by having a bonafide star emerge from the show. The problem isn't talent -- the person who emerges victorious on American Idol can always sing (despite the efforts of websites like Vote For the Worst) but that most bonafide musicians aren't auditioning for the show. When those who are voted off the show (or any reality show for that matter) claim that we'll hear from them again, in most cases we won't. And for those who thank their fans when they are voted off, you don't really have any fans. You have spectators and as we've seen with American Idol winners, just because millions of people voted for you to win the competition, those same millions are not going to go out and buy your record.