Monday, February 15, 2010

Framing Phobias

Whether we will admit it or not, media, at its core, works to frame events for us. Most often, news media works to frame blackness as a symbol of deviance, destruction and generally all things horrible. And as sociologist Herman Gray notes in his fantastic book Watching Race, "... the demonization of blackness -- welfare queens, the aggressive black female, the menacing black criminal -- in the public sphere of media spectacle... enables[s] the mobilization of counterimage of blackness -- the figure of individuality, competence, exceptionalism -- as difference." (See Harry Reid's comment about President Obama for more on how educated blacks are framed as different than "others."

In addition to this framing of blackness as menacing, the news media also work to frame phobias for us. Erica Chito Childs, in her book Fade to Black and White, asserts that the media frame fear of interracial relationships for us and that whenever these unions occur three things happen:

1) The relationship is often doomed from a long-term perspective;
2) The white person in the relationship is shown to be somehow deviant; and
3) The opposition to the interracial relationship is centered on black opposition rather than white opposition.

It's this third point that is most important for the purposes of this post. This framing can also be used as a way to look at homophobia. There is, without a doubt, homophobia that exists among white people. We see it nearly everyday in evangelicals and conservatives using scripture to denounce gay rights or by using "slippery slope" arguments about how gay rights will create a social Apocalypse. And one can either agree or disagree on their position by saying they are right or wrong -- and it is largely determined on where you stand on social issues. But it's the framing of black opposition that is sometimes the most telling.

While the video embedded below does not feature blacks, it's important to know that most people (particularly Americans) make no distinction for black skin and blacks are thereby implicated by the video. In addition, while homophobia among whites is framed as being either a religious issue or one related to income or education level, all blacks are often stereotyped as being homophobic. Despite efforts like the ad campaign launched last week on Long Island, there is still a long way to go to get the media to stop framing events so that we can stop relying on stereotypes to label people.

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