Modern Day "Brownface"

When I was on vacation in Amsterdam late last year (shortly before the American Christmas holiday), I began to notice blackface dolls in storefront windows. Later in the trip, I asked a tour guide what it was all about and she retold the story of "Black Pete" who is a servant of Saint Nicholas. There are several stories about Black Pete. One is that his face is black because the Dutch expect the face of the devil to be black. Another story has Black Pete punishing bad children. Still another story purports that Black Pete is the one who actually places gifts for Saint Nicholas (and subsequently that his face is black because from sliding down the chimney, which covers his face in black soot). In current times (as when I was in Amsterdam) Black Pete's face isn't so much black as it is brown, presumably to get away from the idea of blackface. Aside from this representation of Black Pete, I (idiotically, apparently) thought blackface was largely a thing of the past since people like Ted Danson found out that most people (especially black people) don't see the "LOL" potential of blackface these days.


So, imagine my surprise when I saw this photo spread from L’Officiel Hommes, a men's French fashion magazine from 2010.


Are there really not enough black male models? I think not. And perhaps it's just for the sake of creating controversy because certain segments of the internet are abuzz about this photo spread. If that is/was the aim, then mission accomplished. But what it says is that in the high fashion modeling industry, black still isn't good enough. Despite Tyra Banks' best efforts with America's Next Top Model, there are just not a lot of black people who grace the pages of fashion magazines. The cover of Vanity Fair's most recent cover featured thin, white actresses as the future of Hollywood. What this recent attack means is that not only are blacks not good enough to be featured in fashion (along with women who are heavier than a size 6) but even when (on the rare occasion) an editorial calls for people of color they aren't even good enough to fill those few slots.

Some could make the argument that we are living in a post-racial world now that American has elected an African American president -- to which I say BULLSHIT! Try telling a black man (who is not the biracial Barack Obama) that race no longer matters. Even as a reasonably well-educated black man, no one can convince me that race no longer matters. Tell me we are post-racial when the woman on the "El" in Chicago gets up and moves to a different car when I sit down within 20 feet of her. Try telling me we are post-racial when the woman clutches her purse when I get onto the elevator with her.

Although we rarely do this is any way that has real impact, it's time for us to get outraged about our failure to have a real, honest conversation about race and ethnicity. We will always be plagued by these problems unless we get it all out in the open. Once we have had an honest conversation about race, we'll understand why brownface is as offensive as blackface and instead of giving people a forum to use it to titillate and intrigue us, we'll just yawn and look the other way and dismiss it for the publicity stunt that it is.