New Blog: American Idol and Celebrity Familiarity

First and foremost, the word "celebrity" is being used very loosely when talking about American Idol -- it is more appropriate to call them celetoids because their fame is most often compressed and concentrated. More brilliantly put (thanks to Chris Rojek), "celetoids are the accessories of cultures organized around mass communications and staged authenticity." But that is not the purpose of this blog post. It's to talk about the idea of celebrity and familiarity as it relates to American Idol. As I sat watching American Idol last night I realized that the show is not necessarily about singing talent. Presumably as the judges whittle the contestants down to the 24 finalists, they all have some degree of talent. But as I watched last night's two-hour episode (thank god for the DVR!) I realized how little singing there was and how much "back story" there was or humanizing the contestants. So we hear more about the girl who has brothers with Down Syndrome or the guy whose wife delivered a baby while hew as away at his audition for American Idol. Which begs the question: Why do we care?

The answer is that in our culture we have a desire to "know" celebrities -- which is why there is no shortage of entertainment media that look at the minutiae of a celebrity's life so we can see how they are "just like us" -- except more talented and wealthier, but they're just like us! But what we never (or rarely) consider is that these people (through the producers of American Idol) are framing their celebrity for us. The theory is that we are more apt to buy music from (or at least vote for) this person if we know that they overcame some adversity or if they are a "good guy or gal." But as we have seen on several occasions when dealing with the celetoids of American Idol, long lasting fame is often fleeting. Anyone remember Tamyra Gray from Season 1 or Latoya London from Season 3? How about John Stevens, also from Season 3? All have released records and none have achieved anything that could be called success as singers. (Tamyra Gray is allegedly writing and producing and Latoya London was in The Color Purple -- it seems theatre/Broadway seem to be the refuge of Idol contestants -- see Diana DiGarmo, Ace Young, Taylor Hicks, Fantasia, Ruben Studdard, Frenchie Davis, Clay Aiken and probably a ton more that I can't remember.