Pop Culture and the Familiar

As consumers of pop culture and media we often decry that we want something new and unique -- something we haven't seen before. But our consumption practices often tell us differently. When I looked at the grosses for Broadway shows in New York for the past week, I was struck at how few shows are original. In fact, of the top 10 grossing shows, only one, In the Heights, is an original show. The top 5? Wicked (based on a book), The Lion King and Billy Elliot (based on a movies), West Side Story (revival and a retelling of Romeo and Juliet) and Jersey Boys (based on songs made famous by The Four Seasons). One could certainly argue that Broadway theater is hardly the barometer of taste and class, so let's look at movies.

Avatar was such a worldwide hit that we are going to get a second cup of Avatar. Despite being essentially called a cinematic crap fest by most critics, Valentine's Day beat expectations to be the number one film at the box office last week largely because we "know" the boldface stars whose names appear on the marquee. We are constantly subjected to movies based on books, stage musicals (mostly with little success) and remakes of old movies (see Eat, Pay, Love; Iron Man 2, and Alice in Wonderland, just to name a few).

We even see this replication of the old in music. We Are The World was remade to show support for Haiti, Alicia Keys "remade" Empire State of Mind without the rap from Jay-Z. And it extends outside of rap or R&B. Even Feist remade Nina Simone's See Line Woman as Sea Lion Woman (all in the pronunciation, I guess).





We often reject things that are new (contrary to the lip service we pay to wanting new things). With very few exceptions, television repeats the same formula. How many shows have we seen that employ the hot wife/sloppy husband construct? How many four female friends (the smart/witty one, the slutty one, the dumb one and the bitchy one) have we seen? Even one of my current favorite shows, Glee is a bit of a rehash in the sense that it is pretty close in premise to High School Musical.

All this is not to say that a rehash or cover or remake is inherently bad, but it does beg the question: where's all the new stuff that we are supposed to consume. Or maybe dissonance theory has it right because it asserts that new information causes people mental discomfort.